Category: Blogging

You might be wondering what the purpose is of reusing old blog posts. There are actually several benefits to repurposing and updating existing content for marketers and their clients. Alongside boosting SEO rankings, it can also ensure that more relevant traffic is drawn in, the user experience (UX) is enhanced, strong CTAs can be harnessed […]

When you think of a content marketing strategy, the first thing you’ll likely think of is a blog. It’s the bread and butter of a content writing specialist, and it’s important for SEO, mainly because you can fit all of the relevant keywords into the copy as much as possible, without the risk of keyword […]

When it comes to writing blog posts, you want to make sure that you’re creating content that will rank as highly as possible. The higher it ranks, the more traffic it receives. In turn, this will increase engagement and encourage readers to spend more time on the site.  If you’re using your website to sell […]

There are many platforms available to businesses and creative individuals who are looking to start a blog of their own. From Spotify and Blogger to Tumblr and Squarespace, there are many platforms available these days where a blog can be showcased to its fullest potential. However, for one reason or another, WordPress is a blogging […]

Blogging. It’s the backbone of any successful website for most businesses. There are many benefits to having a blog attached to your website; it allows you to introduce yourself and your business to your customers, it can boost relationships with clients and you can share useful, relevant information about your industry that will get you […]