Category: Content

Blogging is one of the most powerful long-term strategies when it comes to improving SEO (search engine optimisation). When it’s done properly, it increases visibility, builds authority and drives consistent organic traffic. In this article, we’ll be explaining how blogging helps to support SEO and, therefore, the overall performance of your website. In addition, we’ll […]

There’s no single rule for blog post length. But there are some word counts that are more favoured by search engines than others, depending on the purpose of the content you’re producing. In this article, we’ll be explaining why blog post length matters, how long the blog post should be, ideally, and how you can […]

Content creation requires someone to be flexible and reactive. This means that there could be some points where deadlines are tight, and briefs have been given late. If this is the case, then it’s important you’re armed with the knowledge of what to do when creating last-minute blog posts. In this article, we’ll be giving […]

In the world of content marketing, the sole aim is to appear on page one of the Google search engine results page (SERP). While the goal posts are constantly shifting, there are some tried and tested ways of making sure that your content is still appearing on page one of the SERPs, despite the emergence […]

In today’s digital world, content is the bridge between your brand and your audience. As such, it’s become a useful tool for internet users to discover you, understand what you stand for and for them to decide whether or not to trust you. Creating content strategically is one of the most powerful ways in which […]