Category: Google

Google My Business Reviews are an essential part of your SEO arsenal. In fact, in 2016, 92% of customers said they read online reviews, 94% would use a business with a 4-star rating, and the star rating was the number one factor used by customers to judge a business. It’s pretty clear from this that […]

For any business with a website, Google Analytics should be seen as the “engine room” of your digital marketing campaigns. All website traffic is recorded within Google Analytics, and all of those performance goals and KPI’s you set for your website are recorded here. Without Google Analytics, business owners will struggle to get a full […]

I remember my first love; I doubt that it remembers me, though. After all, it was a PlayStation, and the relationship ended when I somehow managed to break the laser inside it. To top it off, I never got it anything for Valentine’s Day. If I’d had Google back then, things might have been different. […]

Earlier in the year Google announced intentions to move forward with plans to encourage the use of secure HTTPS pages amongst sites and webmasters. In short, Google stated that come October, users accessing webpages with forms, login and other input fields would be met with security warnings. To be exact, Google said: “Beginning in October […]

The overarching idea behind this strategy is to find exactly which products are creating the most profit and cut out those that are wasting ad spend. Start with a List You start with a list of every product you sell in the form of your shopping feed. It’s important that you only spend money advertising […]