Category: Google

Since the birth of Google’s AdWords brainchild way back in the early 00s, “Converted clicks” has been a viable metric to measure behaviour on your site traffic coming from an ad. Come September 21st 2016, however, it will be officially no longer available with Google saying it has now become an outdated metric. From that […]

Google have announced their latest AdWords feature – price extensions. Ads now can showcase some of the advertiser’s prices for relevant services and products, making it easier for users to identify charges before clicking through. Qualified Clicks and Increased Conversions Price extensions appear as multiple rows with one item per row. Here you’ll be able […]

The Accelerated Mobile Pages Project (AMP) now has support for Google Analytics. This essentially means that measurements and data accrued through AMP are now easier to view and work with than it was when AMP was first launched as an open source specification. The Accelerated Mobile Pages Project site is: https://www.ampproject.org/. What Is AMP? AMP […]

Our agency is celebrating as we’ve been officially recognised as being in the top 5% performing Google Partner agencies in the latest Ready to Rock competition. The latter stages of this competition, ‘Legends of Rock’ had over 650 participating digital marketing agencies, competing to attain results for new clients and had a wide range of […]

In a move that could possibly see many businesses and websites gain more from their data, Google has begun rolling out its new and improved analytics tool, Google Analytics 360 Suite. In their own words, the suite is “a set of integrated data and marketing products, designed specifically for the needs of enterprise-class marketers.” Of […]