Category: How to

There are many different aspects to SEO, as there are many different factors involved in a search engine’s ranking algorithm. However, site architecture and internal linking are one of the fundamentals, as this is what allows search engines to view and assess your site in the first place. So, how does a search engine like […]

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

As a digital marketer or copywriter, your job is to produce interesting, engaging content for the target audience of the website you are writing for. However, if you work in an agency, you’re inevitably going to end up having to produce content about something that isn’t your specialist area. Likewise, you might start working in-house […]

For any business with a website, Google Analytics should be seen as the “engine room” of your digital marketing campaigns. All website traffic is recorded within Google Analytics, and all of those performance goals and KPI’s you set for your website are recorded here. Without Google Analytics, business owners will struggle to get a full […]

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]