Category: Keywords

Businesses today rely heavily on their websites for generating leads, sales and enquiries. Achieving high rankings within the search engines is highly important in order for them to be competitive in their business sector. All too often, these websites have issues with their SEO one of the most common problems we see is that of Keyword […]

Negative keywords are designed to prevent your adverts from showing for search terms that are not relevant to your site, campaign and objectives. For example, if you only sold “blue widgets”, you could add a range of other colours, such as “orange widgets,” as negative keywords. Negative keywords are an absolute must for any PPC […]