Category: Press Releases

Press releases may seem old-fashioned in a digital world where everything is far more fast-paced. But despite this, they remain a cornerstone of public relations. For us copywriters, mastering the art of crafting a press release means knowing how to balance newsworthiness, clarity and brand voice.  Although this all needs to happen while simultaneously appealing […]

Whether you’ve written and submitted a press release before, or if it’s your first time doing it, there is a process that needs to be followed when it comes to submitting a press release. In this article, we’ll be explaining what a press release is, why they’re important and how to distribute one effectively.   […]

Press releases are an effective way of spreading the word about your business. They’re generally used to promote new services or products you have to unveil or perhaps for a company that’s just opened.  Often, they’re written and pitched to local newspapers and other publications in order to ensure as many people in the area […]