Category: SEO

Sitemaps and SEO often go hand in hand. It would be rare for the development and design of a brand-new website to go through the motions without a sitemap, for more reasons than one. In this article, we’ll be telling you what a sitemap is, the different types of sitemaps that are used, together with […]

Every marketer’s aim is to appear as high up in the search engine results pages (SERPs) as possible. Part of doing this effectively means knowing and understanding what Google wants from your copy. What does Google like when it comes to content? What does it look for and favour in comparison to other content pieces? […]

When it comes to writing blog posts, you want to make sure that you’re creating content that will rank as highly as possible. The higher it ranks, the more traffic it receives. In turn, this will increase engagement and encourage readers to spend more time on the site.  If you’re using your website to sell […]

Keywords are an exceptionally important part of content SEO. It comes hand-in-hand with copywriting and ensuring content performs well in the search engine results pages (SERPs). It can be the difference between appearing on the first page or the last page of Google, for instance.  Something that can dictate that is the keywords you’re using […]

SEO content is content that is written with optimisation in mind. The copy needs to be noticeable online and it should be ranking high in the search engine results (SERPs) as a result. But without writing SEO content, the aforementioned isn’t always easy, or possible.  However, that being said, writing SEO content isn’t that straightforward […]