Category: Websites

User testing is a highly effective, popular way of uncovering any problems that might exist within your website or application. In addition to discovering issues with your site, user testing also helps to create empathy with your users, so it’s a win-win for each party. But what is user testing? How can you recruit people […]

When it comes to your website performance, the speed at which your pages load is paramount. But unless you understand how the metric works, together with any and all influencing factors, you might find it somewhat difficult to improve your website page loading speed. If your website is optimised for speed, you’ll find that the […]

If your business is located in specific parts of the country, or even just one area, then you’ll be able to benefit hugely from the implementation of location pages. Whether you’re situated in one city or across several different continents, a local landing page will help to build organic traffic to your website, allowing people […]

According to a study by Blue Fountain Media, 81% of website visitors think less of a business if their website is outdated or visually unappealing. 39% would then think twice about choosing a company for a particular service or product if their website isn’t user-friendly or interesting.  As your strongest marketing tool, your website needs […]

A website is an integral part of any business. It gives potential customers an opportunity to get to grips with exactly what it is you do, but it also gives your company the chance to showcase your brand.  Tone of voice, colour scheme, logos and even the layout of your text and images can give […]