Category: Beginners SEO

SEO (search engine optimisation) is one of the most effective ways of bringing long-term organic traffic to your website. But when it comes to actually carrying out SEO, many business owners, bloggers and influencers alike will face a common dilemma: should I do it myself or hire a professional? SEO can be extremely complex, with […]

Broken link building is a tedious task, but it’s a necessary one to ensure optimal SEO performance. It can be done by novice marketers and professional SEO specialists alike, but it takes time and effort to achieve excellent results. In this article, we’ll be going through what a broken link is, what it means to […]

Meta descriptions. If you work in marketing, you’ll have heard of them before. Depending on the department you’re in, you might know what they are and how to write them, but if you’re new to the game or are simply curious, then you’ve come to the right place. In this article, we’ll be explaining what […]

Improving your Google ranking is every marketer’s aspiration. It’s the number one aim in the industry to get as far up in the search engine results pages (SERPs) as possible. There are multiple techniques that marketers will use, with some being more complex than others. But what if we told you that it’s not as […]

Sitemaps and SEO often go hand in hand. It would be rare for the development and design of a brand-new website to go through the motions without a sitemap, for more reasons than one. In this article, we’ll be telling you what a sitemap is, the different types of sitemaps that are used, together with […]