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6 Common SEO Mistakes & How to Fix Them

SEO is a crucial part of content marketing. In fact, content has a huge part to play in how successful an SEO journey can be. However, if you’re not sure about how SEO works, or if you aren;t sure about which techniques to use, it could end with you making more mistakes than successful attempts. […]

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8 Reasons Why Websites Need Technical SEO

Websites are complex things, especially in such a saturated, digital market. But there are some things you can do that will allow for maximum exposure online, therefore setting you apart from your competitors. One of the things you can do is carry out technical SEO techniques, or enlist the help of a professional to do […]

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How to Survive Negative SEO

The SEO and marketing industry can be turbulent. With all of the updates and algorithms that come into play over the years, the industry would be unrecognisable to someone who was in the business more than ten years ago. But as a result of all of those changes, marketers have to constantly change their strategies […]

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How to Become a More Strategic Marketer in 2024

The face of marketing is ever-changing in this advancing, digital world, where the goal posts always seem to be moving. But marketing isn’t about finding one formula that can be used time and time again for years on end. Sooner or later, the method you’ve been using will cease to deliver the results you always […]

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6 of the Most In-Demand Digital Marketing Skills

The digital marketing industry is vast. There are multiple people and entire teams who work tirelessly around the clock to ensure websites and companies are as exposed and as relevant to their customers as possible. Where the everyday internet user won’t understand the work and the many threads that make up the digital marketing tapestry, […]

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