Category: Content

Content marketing, according to the Content Marketing Institute, has been defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”, with the keyword there being ‘valuable’. Valuable content shifts the focus of content from […]

Infographics are everywhere. They’re often used in content strategies where information and data need to be read, understood and processed quickly, and as such, they’ve been firmly implemented in numerous marketing campaigns for a variety of different industries and sectors, and for good reason. Often used as either a standalone content piece or to go […]

Content calendars are an integral part of your content strategy, and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although it’s an entirely worthwhile task in the long run, it’ll help […]

No matter what social media platform you’re using, hashtags will be highly beneficial when it comes to sharing content, whether you’re using them for personal or business accounts. Either way, hashtags will help to increase engagement, which could then mean more followers, likes and comments. Subsequently, your posts could reach a considerable number of people […]

If you’re in the SEO game, you’ll have repeatedly heard the phrase, “content is king”. But a finished piece of content is just the tip of the writerly iceberg. Below the surface, planning forms the mass. Some would assume that coming up with ideas is the easy bit, and sometimes it is, but we’ve all […]