Category: Google

Google is always developing their products to enhance the end user experience, as many pay-per-click marketers know with the recent removal of sidebar search ads and the imminent launch of the new AdWords interface. Changes to the search engine results page for the end user are generally tested by Google prior to being implemented permanently. […]

As many SEO’s and Web Developers may be aware, the Google Search Console fetch and render tool is great for identifying issues with render-blocking elements on the page. It allows you to get an instant snapshot of the code and rendered page that Googlebot sees when crawling the specified page on a given website. Take […]

A beta version of the Google AdWords add-on has officially been rolled out to the public. The add-on combines two of Google’s products, AdWords and Google Sheets. It’s pretty easy to both download and use. Once installed, you’ll be able to import data from an AdWords or MCC account. How to Connect the AdWords Add-On […]

Recently, we’ve begun to notice a local host address showing up in a fair few Analytics accounts. Not only is a pretty odd, it’s also skewing data, which of course isn’t great. Notice how each perceived session instantly bounces at 0:00. Not huge numbers, but 156 of those is sure going to bring your averages […]

The new European data protection law, GDPR, is coming into force on 25 May 2018. It’s going to have implications for all businesses, and especially for those that deal primarily with large volumes of data. Google Analytics is an essential and integral tool for SEO businesses, so you need to be aware of the changes […]