Category: Google

The overarching idea behind this strategy is to find exactly which products are creating the most profit and cut out those that are wasting ad spend. Start with a List You start with a list of every product you sell in the form of your shopping feed. It’s important that you only spend money advertising […]

Here’s something we’re very proud of. Kumo has been recognised by Google as one of the UK’s top 30 performing digital agencies. As a result of this, we have been invited to take part in the “Google Elevator” business coaching programme for 2017. We have been recognised for our outstanding performance in Google AdWords management […]

Back in March, Google replaced Analytics Premium with the Analytics 360 Suite. One of the debuting tools was the all-new Optimise 360, aimed at enhancing user experience. If you’ve been wanting to test it out for yourself, a free version is being made available. That means that you can get your hands on some insightful […]

If you want your search engine to offer more than just results, Google has got your back. Over the years, we’ve seen an array of Doodles, but did you know that a few search queries can give you hours of entertainment? 1) “Do a barrel roll” Maybe the most famous of all of Google’s hidden […]

As of 26th October 2016, Google AdWords will no longer support the creation or editing of standard text ads. Standard text ads will, however, continue to show alongside extended text ads, but you’ll no longer be able to create or edit standard text ads. Standard text ads are to be replaced by a brand new […]