Category: Google

The landscape of the shopping world has changed over the last few years. In a buck against the traditional trend, online shoppers are going against the age-old browsing sessions and acting swiftly to snap up products they desire. According to Google Analytics, each mobile shopping trip is now 7% shorter than in the past, yet […]

The Christmas period and the time leading up to it are the busiest times of year for e-commerce stores. In addition to preparing yourself for your own festive activities, you are probably anticipating an increased volume of traffic through your site and, with a bit of luck, a higher number of conversions. Juggling the need […]

On August 27th, Google began rolling out structured snippet ad extensions: advertiser-provided structured information that shows with your text ads. This is another great extension that you can take advantage of, as ad extensions typically increase click-through rates, provide further information to the user, whilst reducing your cost per click as they are now an […]

The Google Display Network (GDN) can be a very powerful tool if used correctly; it can generate thousands of impressions, clicks and even sales with a well-planned campaign. Clicks are usually cheaper than the Search Network and can help promote your brand whilst driving down that all-important Cost Per Acquisition (CPA). On the other hand, […]

There are many common questions that business owners have asked us relating to Google AdWords and the type of advertising that it provides, so the following article will hopefully clear many of those questions. What Is Google AdWords? Google AdWords is an online system that is used for the setup and management of pay-per-click (ppc) […]