Category: How to

“Can you produce 500 words for an ergonomic office chairs category page please?” It’s a request that feels akin to Bart Simpson being told to write his name over and over on the blackboard. It’s not meant to be a punishment, but e-commerce category content writing can feel a bit like it sometimes. However, if […]

Have you ever wanted to convince cart abandoners to follow up with their considered purchase? MailChimp users can do just that. The Abandoned Cart workflow feature allows you to send a custom email complete with special offers and links to your products to encourage would-be buyers to take that final step. Subscribers and transactional recipients […]