Category: How to

Press releases are an effective way of spreading the word about your business. They’re generally used to promote new services or products you have to unveil or perhaps for a company that’s just opened.  Often, they’re written and pitched to local newspapers and other publications in order to ensure as many people in the area […]

Despite common belief, contact forms are actually an incredibly important part of your website. The page itself will give you an opportunity to connect with visitors to your site, which will subsequently convert them into leads, but only if you make your contact form a hit.  The vast majority of the public doesn’t want to […]

No matter what social media platform you’re using, hashtags will be highly beneficial when it comes to sharing content, whether you’re using them for personal or business accounts. Either way, hashtags will help to increase engagement, which could then mean more followers, likes and comments. Subsequently, your posts could reach a considerable number of people […]

Getting those elusive featured snippets in the Google SERPs is a goal for most SEOs – particularly those working on the content side of things. Featured snippets are the small sections of text enclosed in a box that appear at the top of some search results pages (see below). They are very valuable as they […]

Many Shopify themes display the description text for a collection page above the product listings. This can pose a usability issue if your store has large descriptions which consume the viewport, especially on mobile devices. This may lead to increases in bounce rates and drops in conversion rates as users may not scroll to reach […]