Category: PPC

In today’s digital marketplace, visibility is everything. Organisations are constantly competing. Not only do they compete on product quality and pricing, but they also compete on how easily their customers and prospective customers can find them online. Two of the most powerful and effective ways of ensuring a maximum level of visibility online are search […]

There are several reasons why PPC advertising is considered to be one of the most effective and worthwhile digital marketing techniques. Just as a quick overview as to what an investment in PPC advertising can do, PPC: It is easy to measure and track Supplies a range of useful data and statistics Can be seamlessly […]

A key area of performance for Google Shopping campaigns (PPC), or even “free listings”, is the quality of the data being submitted to Google Merchant Centre. If there are missing attributes which are required to serve products, a product will become disapproved. If Google expects additional attribute values to be submitted, then you may encounter […]

Location-based advertising encompasses the tactics designed to help businesses plan and execute marketing activities based on the consumer’s geographic location. The success of these campaigns is largely based on our modern reliance on smartphones, which means that marketers can align marketing efforts with precisely where users are located at any one time. Using the geo-targeting […]

Google introduce changes to their Merchant Centre product data specification annually in order to improve the experience for online searchers. This week, the search engine giant announced their imminent updates. What Does This Mean? For those who are not experienced with Google Ads, Google Merchant Centre is a tool designed to help you upload your […]