Category: SEO

In the world of content marketing, the sole aim is to appear on page one of the Google search engine results page (SERP). While the goal posts are constantly shifting, there are some tried and tested ways of making sure that your content is still appearing on page one of the SERPs, despite the emergence […]

Search engine optimisation (SEO) and social media marketing are two cornerstones of digital strategy. While they operate on different channels, their influence on one another is undeniable. A strong social media presence can indirectly boost SEO performance, driving traffic, improving brand visibility and influencing search engine rankings. But more specifically, how does social media affect […]

Halloween isn’t just about costumes, chocolates, pumpkin spice and all things nice – it’s also a prime time for businesses to capture seasonal traffic. Whether you run an e-commerce store, a local business or a blog, October presents a unique opportunity to rank for timely queries and attract new customers. But with limited time and […]

SEO (search engine optimisation) is one of the most effective ways of bringing long-term organic traffic to your website. But when it comes to actually carrying out SEO, many business owners, bloggers and influencers alike will face a common dilemma: should I do it myself or hire a professional? SEO can be extremely complex, with […]

Broken link building is a tedious task, but it’s a necessary one to ensure optimal SEO performance. It can be done by novice marketers and professional SEO specialists alike, but it takes time and effort to achieve excellent results. In this article, we’ll be going through what a broken link is, what it means to […]