Category: Advice

There are multiple benefits of company newsletters that you might not have thought about, which is why it’s important that as many people as possible are signed up to it. It’s one of the more powerful tools in your digital marketing toolkit. It keeps your audience engaged, nurtures leads and builds strong, long-term relationships. However, […]

Marketing is a broad term, and each of those individual processes is very complex. It’s not often something that those who are inexperienced in the field would take on. But whether you’re looking to do it yourself or are new to the industry and are willing to learn, mistakes are made, and we’re here to […]

In-house marketing might seem like a good idea at the time, but you should consider how it might affect your company and its performance in the online world. If you have some experience in the marketing industry, then bringing it in-house might be the best decision for you. However, if you’re new to the game, […]

CTAs. They’re something that all marketers have heard of, whether you work in content or otherwise. But if you’re new to the game, you might not know what a CTA is or why it’s used. In this article, we’ll be explaining what a CTA is, why it’s important, what the different types of CTAs are […]

Keywords are an exceptionally important part of content SEO. It comes hand-in-hand with copywriting and ensuring content performs well in the search engine results pages (SERPs). It can be the difference between appearing on the first page or the last page of Google, for instance.  Something that can dictate that is the keywords you’re using […]