Category: Advice

In this next edition of our Beginner SEO series, we talk about something called metadata. If that means nothing to you, don’t worry – we’re going to start right from the beginning! What is metadata? Metadata is information that is included in the code of a website and provides information about the site to search […]

If you are a business owner or have your own website, you will more than likely have heard of the term SEO. But what exactly is SEO? What does it mean? Where did it come from? Our beginner SEO series explains all, as well as the different aspects of SEO and how to carry them […]

What is Inbound Marketing? If you have spent any time within the digital marketing industry, you will have heard of the term “inbound marketing”. Until fairly recently, there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org, which was specifically focused on inbound marketing news and articles. This was recently […]

When companies are designing their websites, the focus is often on the look and functionality of the site, meaning that written content can fall by the wayside. But having minimal or low-quality written content on your site (or both!) can really limit the success of your site – or even have an actively negative impact. […]

Recently, we’ve begun to notice a local host address showing up in a fair few Analytics accounts. Not only is a pretty odd, it’s also skewing data, which of course isn’t great. Notice how each perceived session instantly bounces at 0:00. Not huge numbers, but 156 of those is sure going to bring your averages […]