Category: Advice

Content creation is not something that always comes easily to even the most creative types. Whether you’re a blogger, you work for a digital marketing agency or you’re part of a company’s social media team, there’s always that pressure to produce. Sometimes you have a bit of a mental block and there’s no shame in […]

“Can you produce 500 words for an ergonomic office chairs category page please?” It’s a request that feels akin to Bart Simpson being told to write his name over and over on the blackboard. It’s not meant to be a punishment, but e-commerce category content writing can feel a bit like it sometimes. However, if […]

Native advertising enables the creation of adverts that resemble a site’s editorial content because it shares the same format. It is one of the quickest growing online media channels. By adopting the site’s environment and presenting ads that feel part of the natural extensions of the feed experience, native ads are less intrusive than typical […]

What is m-commerce? M-commerce (the m stands for mobile) is the buying and selling of goods and services through smart phones, tablets, smart watches and smart glasses. More and more people are taking advantage of the convenience of buying and selling on the go. This service has been around since 1997, but was limited to […]

Back in March, Google replaced Analytics Premium with the Analytics 360 Suite. One of the debuting tools was the all-new Optimize 360, aimed at enhancing user experience. If you’ve been wanting to test it out for yourself, a free version is being made available. That means that you can get your hands on some insightful […]