Category: Advice

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]

Content creation is not something that always comes easily to even the most creative types. Whether you’re a blogger, you work for a digital marketing agency or you’re part of a company’s social media team, there’s always that pressure to produce. Sometimes you have a bit of a mental block and there’s no shame in […]

“Can you produce 500 words for an ergonomic office chairs category page please?” It’s a request that feels akin to Bart Simpson being told to write his name over and over on the blackboard. It’s not meant to be a punishment, but e-commerce category content writing can feel a bit like it sometimes. However, if […]

Native advertising enables the creation of adverts that resemble a site’s editorial content because it shares the same format. It is one of the quickest growing online media channels. By adopting the site’s environment and presenting ads that feel part of the natural extensions of the feed experience, native ads are less intrusive than typical […]

What is m-commerce? M-commerce (the m stands for mobile) is the buying and selling of goods and services through smart phones, tablets, smart watches and smart glasses. More and more people are taking advantage of the convenience of buying and selling on the go. This service has been around since 1997, but was limited to […]