Category: Advice

Native advertising enables the creation of adverts that resemble a site’s editorial content because it shares the same format. It is one of the quickest-growing online media channels. By adopting the site’s environment and presenting ads that feel part of the natural extensions of the feed experience, native ads are less intrusive than typical display […]

What is m-commerce? M-commerce (the m stands for mobile) is the buying and selling of goods and services through smartphones, tablets, smart watches and smart glasses. More and more people are taking advantage of the convenience of buying and selling on the go. This service has been around since 1997, but was limited to buying […]

Back in March, Google replaced Analytics Premium with the Analytics 360 Suite. One of the debuting tools was the all-new Optimise 360, aimed at enhancing user experience. If you’ve been wanting to test it out for yourself, a free version is being made available. That means that you can get your hands on some insightful […]

If you want your search engine to offer more than just results, Google has got your back. Over the years, we’ve seen an array of Doodles, but did you know that a few search queries can give you hours of entertainment? 1) “Do a barrel roll” Maybe the most famous of all of Google’s hidden […]

To put it as simply as possible, anchor text is the clickable part of a link displayed on a web page. Most commonly, it is underlined and blue like this example. “This example” is the anchor text, and when clicked, takes the user through to another page or site. Most of the time, anchor text […]