Category: How to

“Can you produce 500 words for an ergonomic office chairs category page, please?” It’s a request that feels akin to Bart Simpson being told to write his name over and over on the blackboard. It’s not meant to be a punishment, but e-commerce category content writing can feel a bit like it sometimes. However, if […]

Have you ever wanted to convince cart abandoners to follow up with their considered purchase? MailChimp users can do just that. The Abandoned Cart workflow feature allows you to send a custom email complete with special offers and links to your products to encourage would-be buyers to take that final step. Subscribers and transactional recipients […]

Google have introduced a new countdown feature within AdWords, which is much faster and easier than creating a script, previously the only way to achieve this functionality. This new feature is located directly within the ad creation section and is extremely easy to set up. Simply create a new Text ad like so: From here, […]

It is very important to stay on top of the URLs that Google and other search engines have in their indexes to ensure that removed pages are correctly redirected to appropriate, relevant content. To maintain external links and social shares to removed content, along with reducing 404 errors and potentially losing visitors, the implementation of […]