Category: Optimisation

Kumo were asked to perform a workshop to cover the basics of SEO to graduates and new business owners at The Ingenuity Lab, part of Nottingham University’s Business School in Nottingham. The first portion of the keynote is available on our YouTube channel here: https://www.youtube.com/watch?v=mp5jh39M1KI&t=51s and is also embedded below. The second portion of the […]

Back in March, Google replaced Analytics Premium with the Analytics 360 Suite. One of the debuting tools was the all-new Optimise 360, aimed at enhancing user experience. If you’ve been wanting to test it out for yourself, a free version is being made available. That means that you can get your hands on some insightful […]

For every e-commerce business owner, website traffic is absolutely essential to succeed and to generate revenue. Website traffic can come from many different sources, but one of the most prominent is Organic Search. Influencing the SEO of your e-commerce website is a great way to grow your organic traffic and boost your product sales. I […]

To put it as simply as possible, anchor text is the clickable part of a link displayed on a web page. Most commonly, it is underlined and blue like this example. “This example” is the anchor text, and when clicked, takes the user through to another page or site. Most of the time, anchor text […]

Some think that search engine optimisation is a mysterious thing, voodoo to a lot of people. SEO can be easy to master if you understand the concepts. There are numerous things which you must do to your website for it to be seen as search engine friendly. In this post, I will try to explain […]