Category: PPC

On August 27th, Google began rolling out structured snippet ad extensions: advertiser-provided structured information that shows with your text ads. This is another great extension that you can take advantage of, as ad extensions typically increase click-through rates, provide further information to the user, whilst reducing your cost per click as they are now an […]

The Google Display Network (GDN) can be a very powerful tool if used correctly; it can generate thousands of impressions, clicks and even sales with a well-planned campaign. Clicks are usually cheaper than the Search Network and can help promote your brand whilst driving down that all-important Cost Per Acquisition (CPA). On the other hand, […]

There are many common questions that business owners have asked us relating to Google AdWords and the type of advertising that it provides, so the following article will hopefully clear many of those questions. What Is Google AdWords? Google AdWords is an online system that is used for the setup and management of pay-per-click (ppc) […]

Google have released a new type of campaign within their AdWords PPC platform that is specifically designed to generate phone calls rather than visits to your website, as detailed in the following announcement post: http://adwords.blogspot.co.uk/2015/02/charge-up-your-phones-with-call-only.html. This new campaign is named a Call-Only campaign. Once set up, a click on your advert will result in a […]

Google AdWords Remarketing Lists for Search Ads, otherwise known as RLSAs, give you the opportunity to target users who have previously visited your site with unique adverts, offers, call to actions, landing pages and much more. These users have already visited your website; they may be shopping around for the best pricing, they may have […]