Category: Advice

With the average adult in the UK spending more than 25 hours a week online and the growing prevalence of smartphones, digital marketing has never had a better opportunity to reach an audience with the right content. But, to obtain the best results from your digital marketing, you need to be well versed in a […]

For any business with a website, Google Analytics should be seen as the “engine room” of your digital marketing campaigns. All website traffic is recorded within Google Analytics, and all of those performance goals and KPI’s you set for your website are recorded here. Without Google Analytics, business owners will struggle to get a full […]

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]

Content creation is not something that always comes easily to even the most creative types. Whether you’re a blogger, you work for a digital marketing agency, or you’re part of a company’s social media team, there’s always that pressure to produce. Sometimes you have a bit of a mental block, and there’s no shame in […]

“Can you produce 500 words for an ergonomic office chairs category page, please?” It’s a request that feels akin to Bart Simpson being told to write his name over and over on the blackboard. It’s not meant to be a punishment, but e-commerce category content writing can feel a bit like it sometimes. However, if […]