Category: Optimisation

If you are a business owner or have your own website, you will more than likely have heard of the term SEO. But what exactly is SEO? What does it mean? Where did it come from? Our beginner SEO series explains all, as well as the different aspects of SEO and how to carry them […]

What is Inbound Marketing? If you have spent any time within the digital marketing industry, you will have heard of the term “inbound marketing”. Until fairly recently, there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org, which was specifically focused on inbound marketing news and articles. This was recently […]

As many SEO’s and Web Developers may be aware, the Google Search Console fetch and render tool is great for identifying issues with render-blocking elements on the page. It allows you to get an instant snapshot of the code and rendered page that Googlebot sees when crawling the specified page on a given website. Take […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly ones that are important to your website. Whether your site is a 10-page blog, an informational portal, a national e-commerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable pages. […]

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]