Category: SEO

As we continue to explore the fundamentals of SEO, we are going to take a look at duplicate content and what it means for your website. To ensure that you can completely avoid the negative effects that duplicate content can have, let’s start by going right back to basics. What is duplicate content? To put […]

In this edition of our Beginner SEO series, we discuss the Robots.txt file. When it comes to crawling your site, the robots.txt file is one of your biggest assets. It exists primarily to inform search engine spiders and other bots which parts of your site they can and can’t access. It’s a file that is […]

In this next edition of our Beginner SEO series, we talk about something called metadata. If that means nothing to you, don’t worry – we’re going to start right from the beginning! What is metadata? Metadata is information that is included in the code of a website and provides information about the site to search […]

If you are a business owner or have your own website, you will more than likely have heard of the term SEO. But what exactly is SEO? What does it mean? Where did it come from? Our beginner SEO series explains all, as well as the different aspects of SEO and how to carry them […]

What is Inbound Marketing? If you have spent any time within the digital marketing industry, you will have heard of the term “inbound marketing”. Until fairly recently, there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org, which was specifically focused on inbound marketing news and articles. This was recently […]