Category: SEO

Having a basic understanding of marketing psychology and behaviour can greatly improve marketing performance and create a basis for new marketing strategies. As most purchases are usually made on impulse, the ability to influence consumer behaviour through subtle cues can make a world of difference in how your marketing campaign will perform. Social proof (informational […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly those that are important to your website. Whether your site is a 10-page blog, an informational portal, a national e-commerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable pages. […]

Screaming Frog is a great tool for crawling a site and identifying any issues or potential issues that are present. It’s one of the most popular crawlers available, and for good reason. With the ability to highlight and report on a whole host of factors, Screaming Frog can help take your onsite SEO to the […]

With the average adult in the UK spending more than 25 hours a week online and the growing prevalence of smartphones, digital marketing has never had a better opportunity to reach an audience with the right content. But to obtain the best results from your digital marketing, you need to be well-versed in a variety […]

If content is king, then duplicate content is a really bad king, like King John. But instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]