Category: Social Media

You might have seen that the new app, launched by Meta, rolled out on Wednesday 5th July. Described by many as the Twitter app for Instagram users, it’s caused quite a splash in the online world, with Elon Musk condemning the new app as a straight copy of Twitter, together with speculated plans to sue […]

Engagement is crucial when it comes to building a loyal audience online. Whether you’re using social media or run a blog, there are multiple ways in which you’ll be able to increase the amount of engagement you receive.  Today, we’ll be focusing on growing an audience on social media, together with the importance of growing […]

Social media is an affordable, effective way of creating and maintaining a platform for your business. It will work to expose your brand to, potentially, thousands of people, therefore generating leads and increasing sales. It’s especially important that you’re using social media to advertise your business, especially if you’re selling popular products or services where […]

No matter what social media platform you’re using, hashtags will be highly beneficial when it comes to sharing content, whether you’re using them for personal or business accounts. Either way, hashtags will help to increase engagement, which could then mean more followers, likes and comments. Subsequently, your posts could reach a considerable number of people […]

Since the acquisition of LinkedIn by Microsoft in 2016, advertisers have been wondering when Microsoft advertising will allow its advertisers to target ad to audiences using LinkedIn profile data. Recently David Pann, the GM of Microsoft Search Advertising, announced that (US) Bing Ads clients can now access profile targeting that will use LinkedIn data for […]