Category: Advice

Content calendars are an integral part of your content strategy, and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although it’s an entirely worthwhile task in the long run, it’ll help […]

If you’re one of the lucky people who still have work and financial security in these uncertain times, it’s likely you’re working from home. Many will be over the moon that their commute has shortened to five seconds and that they can sneak in additional snack breaks. But the reality is that it’s not all […]

A Google penalty is when your site fails to meet Google’s webmaster quality guidelines and, as a result, is punished by ranking lower in the search results or being removed from the results altogether. There are different types of Google penalties and various things you can do to avoid getting them, as well as recover […]

These days, most of us tend to access the internet via our phones much more often than on a computer. And when it comes to search, 50-60% of Google searches are estimated to be carried out on mobile devices. For this reason, mobile SEO should play a big part in any SEO campaign. In this […]

As we continue to explore the fundamentals of SEO, we are going to take a look at duplicate content and what it means for your website. To ensure that you can completely avoid the negative effects that duplicate content can have, let’s start by going right back to basics. What is duplicate content? To put […]