Category: Advice

The Christmas period and the time leading up to it are the busiest times of year for e-commerce stores. In addition to preparing yourself for your own festive activities, you are probably anticipating an increased volume of traffic through your site and, with a bit of luck, a higher number of conversions. Juggling the need […]

Negative keywords are designed to prevent your adverts from showing for search terms that are not relevant to your site, campaign and objectives. For example, if you only sold “blue widgets”, you could add a range of other colours, such as “orange widgets,” as negative keywords. Negative keywords are an absolute must for any PPC […]