Category: Beginners SEO

A Google penalty is when your site fails to meet Google’s webmaster quality guidelines and, as a result, is punished by ranking lower in the search results or being removed from the results altogether. There are different types of Google penalties and various things you can do to avoid getting them, as well as recover […]

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

These days, most of us tend to access the internet via our phones much more often than on a computer. And when it comes to search, 50-60% of Google searches are estimated to be carried out on mobile devices. For this reason, mobile SEO should play a big part in any SEO campaign. In this […]

Domain metrics are widely discussed in the world of SEO, with many search engine marketers focused on improving them. But what are they? When it comes to domain metrics, there is a range of different values which we can track to assess a site. From Domain Authority to Citation Flow and Domain Rating, numerous companies […]

In the last Beginner SEO blog post, we looked at internal linking and why it’s important for SEO. In this next post, we look at links to your website from other sites: why they are important, the value they can bring, and mistakes to avoid. Inbound links: What are they & why are they important? […]