Category: Beginners SEO

Having a basic understanding of marketing psychology & behaviour can greatly improve marketing performance and create a basis for new marketing strategies. As most purchases are usually made on impulse, the ability to influence consumer behaviour through subtle cues can make a world of difference in how your marketing campaign will perform. Social Proof (Informational […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly ones that are important to your website. Whether your site is a 10-page blog, an informational portal, a national e-commerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable pages. […]

Screaming Frog is a great tool for crawling a site and identifying any issues or potential issues that are present. It’s one of the most popular crawlers available and for good reason. With an ability to highlight and report on a whole host of factors, Screaming Frog can help take your onsite SEO to the […]

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]

Businesses today rely heavily on their websites for generating leads, sales and enquiries. Achieving high rankings within the search engines is highly important in order for them to be competitive in their business sector. All too often, these websites have issues with their SEO one of the most common problems we see is that of Keyword […]