Category: Beginners SEO

What is inbound marketing? If you have spent any time within the digital marketing industry, you will have heard of the term “inbound marketing”. Until fairly recently, there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org, which was specifically focused on inbound marketing news and articles. This was recently […]

As many SEO’s and Web Developers may be aware, the Google Search Console ‘Fetch and Render’ tool is great for identifying issues with render-blocking elements on the page. It allows you to get an instant snapshot of the code and rendered page that Googlebot sees when crawling the specified page on a given website. Take […]

Having a basic understanding of marketing psychology and behaviour can greatly improve marketing performance and create a basis for new marketing strategies. As most purchases are usually made on impulse, the ability to influence consumer behaviour through subtle cues can make a world of difference in how your marketing campaign will perform. Social proof (informational […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly those that are important to your website. Whether your site is a 10-page blog, an informational portal, a national e-commerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable pages. […]

Screaming Frog is a great tool for crawling a site and identifying any issues or potential issues that are present. It’s one of the most popular crawlers available, and for good reason. With the ability to highlight and report on a whole host of factors, Screaming Frog can help take your onsite SEO to the […]