Category: How to

Many Shopify themes display the description text for a collection page above the product listings. This can pose a usability issue if your store has large descriptions which consume the viewport, especially on mobile devices. This may lead to increases in bounce rates and drops in conversion rates as users may not scroll to reach […]

In a world in which content continues to be king, creating informative, engaging and relevant content for your website is more important than ever. However, creating great content is futile if it isn’t going to reach your target audience. Therefore, all web content must be optimised to ensure it ranks as well as possible in […]

These days, most of us tend to access the internet via our phones much more often than on a computer. And when it comes to search, 50-60% of Google searches are estimated to be carried out on mobile devices. For this reason, mobile SEO should play a big part in any SEO campaign. In this […]

There are many different aspects to SEO, as there are many different factors involved in a search engine’s ranking algorithm. However, site architecture and internal linking are one of the fundamentals, as this is what allows search engines to view and assess your site in the first place. So, how does a search engine like […]

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]