Category: Optimisation

Domain metrics are much discussed in the world of SEO, with many search engine marketers focused on improving them. But what are they? When it comes to domain metrics, there is a range of different values which we can track to assess a site. From Domain Authority to Citation Flow and Domain Rating, numerous companies […]

In the last Beginner SEO blog post, we looked at internal linking and why it’s important for SEO. In this next post, we look at links to your website from other sites: why they are important, the value they can bring, and mistakes to avoid. Inbound Links – What Are They and Why Are They […]

There are many different aspects to SEO, as there are many different factors involved in a search engine’s ranking algorithm. However, site architecture and internal linking are one of the fundamentals, as this is what allows search engines to view and assess your site in the first place. So, how does a search engine like […]

In this edition of our Beginner SEO series, we discuss the Robots.txt file. When it comes to crawling your site, the robots.txt file is one of your biggest assets. It exists primarily to inform search engine spiders and other bots which parts of your site they can and can’t access. It’s a file that is […]

In this next edition of our Beginner SEO series, we talk about something called metadata. If that means nothing to you, don’t worry – we’re going to start right from the beginning! What is metadata? Metadata is information that is included in the code of a website and provides information about the site to search […]