Category: Advice

Back in March, Google replaced Analytics Premium with the Analytics 360 Suite. One of the debuting tools was the all-new Optimize 360, aimed at enhancing user experience. If you’ve been wanting to test it out for yourself, a free version is being made available. That means that you can get your hands on some insightful […]

If you want your search engine to offer more than just results, Google has got your back. Over the years we’ve seen an array of Doodles but did you know that a few search queries can give you hours of entertainment? 1) “do a barrel roll” Maybe the most famous of all of Google’s hidden […]

To put it as simply as possible, anchor text is the clickable part of a link displayed on a web page. Most commonly it is underlined and blue like this example. “This example” is the anchor text and when clicked takes the user through to another page or site. Most of the time, anchor text […]

Have you ever wanted to convince cart abandoners to follow up with their considered purchase? MailChimp users can do just that. The Abandoned Cart workflow feature allows you to send a custom email complete with special offers and links to your products to encourage would-be buyers to take that final step. Subscribers and transactional recipients […]

The Christmas period and the time leading up to it is the busiest time of year for ecommerce stores. In addition to preparing yourself for your own festive activities, you are probably anticipating an increased volume of traffic through your site and with a bit of luck, a higher number of conversions. Juggling the need […]